emotionally overwhelmed ☻

Most Disturbing Ketchup Packet Of All Time of the Day: Designed by Publicis Mojo for CALM: New Zealand Campaign against Landmines.

From the press release:

Using a ketchup sachet, we demonstrated the horrific nature of living in a land mine affected country and how much a part of everyday life that horror is. The idea is simple: as you tear open the sachet you also rip through the child’s leg and the ketchup inside pours out like blood.

Added Bonus: Weight loss from never eating french fries ever again.

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   An amazing if gruesome advertising campaign

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    penultimateclinch:thedailywhat:

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    Most Disturbing Ketchup Packet Of All Time of the Day: Designed by Publicis Mojo for CALM: New Zealand Campaign against...

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    Most Disturbing Ketchup Packet Of All Time of the Day: Designed by Publicis Mojo for CALM: New Zealand Campaign against...

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32. reklawyks reblogged this from setthecadence and added:

    That’s brilliant. I love it.

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50. quiddity reblogged this from thedailywhat and added:

    I like the idea. :/

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